No Frills: The Truth Behind the Low Cost Revolution in the Skies
The rise of new and dynamic low-cost airlines, spearheaded by easyJet, Ryanair, Go, and Buzz, is currently Europe's biggest business success story. This title analyzes of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks, including easyJet's Stelios Haji-Ioannou, Ryanair's Michael O'Leary, and Go's Barbara Cassani. Millions of people who were previously put off air travel on
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